Anything But Classic Black

Now, we all know black is  the signature color of New York City. New Yorkers love wearing black. They wear black sweater, black jeans, black boots…etc. But one item is no doubt the classic of them all: black leather jacket. Every fall and spring, black leather jackets always take over the street of New York.

But this fall, a new trend is slowly taking over and making the classic black leather jacket seems dull. The trend is bright color leather jacket. As “Rose Quartz” and “Serenity” become the color of the year, leather jackets also take a note on that. Many bright color leather jackets are going for the same kind of tone as Rose Quarts and Serenity. A color tone that is “persuasive yet gentle.”

A little history on leather jacket. Leather jackets first became popular in the U.S. in mid-1960s. A working class youth subculture called “Greasers” was originated in the 1950s but gained popularity in the 1960s. The group was famous for its greased-back hairstyle and wearing leather jackets. As more and more people outside of this subgroup started adopting leather jacket, it became mainstream.

greaser-collage
Greasers in the 60s.

As of now, the trend is right at the ”Trendy” stage. Fast fashion brands like Forever 21, Zara and Topshop noticed many fashion leaders and innovative consumers started wearing bright color leather jackets, so they started selling them. But it is not yet mainstream, it is only at the trial stage; the stores sell bright color leather jackets, but they are not displayed at the front of the stores like they would with mainstream products.

blog-4-collage
Color leather jackets from Zara, Topshop, Forever 21 and Saint Laurent.

The trend spread widely across young female, mostly female in their 20s and 30s. Since the trend just started, it has a potential to be prolific. Once the trend reaches the final step of adoption stage where the trend becomes mainstream, all the clothing companies will be pushing the product in the front line. Late consumers and fashion followers will finally catch the trend and start buying the product. As of now, the trend is rising slowly but steadily. 

This trend reflets a lot on how young people are feeling these days. They are tired of the classic black and want something different but familiar. The bright color is something new and leather jacket is something that brings back a nostalgic 1960s feel. It is a perfect balance between new and old. 

Here’s a little moodboard for this trend:

Moodboard consists of four pictures: one of a street patron, one of actress Dakota Johnson, one of a magazine editorial, one of

Sources:

1950s Greasers: Styles, Trends, History & Pictures

https://learnaboutgreasers.wordpress.com/category/greasers/

http://www.totallycostumes.com/create-a-50s-greaser-costume.html

http://www.forever21.com/Product/Product.aspx?br=F21&category=outerwear_coats-and-jackets&productid=2000199068

http://www.zara.com/us/en/search

http://us.topshop.com/en/tsus/product/faux-leather-biker-jacket-5902237?bi=0&ps=20&Ntt=leather%20jacekt

http://www.ysl.com/us/shop-product/women/ready-to-wear-leather-jacket-classic-motorcycle-jacket-in-powder-pink-washed-leather_cod34613501jx.html

http://www.pantone.com/color-of- the-year- 2016

https://www.interexchange.org/articles/career-training-usa/2015/09/24/american-fashion- through-decades/

http://www.whowhatwear.com/dakota-johnson-going-out-style/slide2

 

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