What is Normcore?

According to Wikipedia, “Normcore is an unisex fashion trend characterized by unpretentious, normal-looking clothing.”

Yes Wiki is correct But what do unpretenious and normal-looking clothing mean?

Let me break it down for you.

Normcore is a style tribe. Folks who identify with this tribe have a specific way of dressing up.

Here are some examples:

Left three photos taken by Jennifer Lu. Right one from Mens Fashion Magazine.

As you can see, the style of this tribe is very simple and clean cut. Not a lot of crazy patterns, logos, and colors. You usually cannot tell what brand they are wearing because it is so simple. People in this tribe tend to be either minimalists or just people who don’t want to spend excessive amount of time on worrying about what to wear.

One of the most well-known tribe leaders was Steve Jobs.


Jobs was famous for not only his success with Apple but also his style. He wore the same outfit for all his Apple presentations and also almost all his life; black turtleneck and a pair of Levi’s jeans. A few months before his death, he had an interview with his authorized biographer,Walter Isaacson. During the interview, Jobs showed Isaacson his closet and it was filled with hundreds of turtlenecks. “That’s what I wear. I have enough to last for the rest of my life.” said Jobs.

Normcore tribe is possibly a product of the pendulum swing.                                                           The swing started in the 90s. In the 90s, we have all the crazy patterns and colors.

Fresh Prince 

But then people started to get tired of it. They wanted a break. So they went from all about mixing bright colors and patterns to wearing less and less colors and patterns. Simplicity became their priority and that explained the birth of Normcore.











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